LearnWorlds vs Kajabi: Which is the Best Platform for Your Online Business?

I’ve been in the online course and digital business industry for 15 years or more, and I can tell you that choosing the wrong platform will cost you time, money, and plenty of frustration.

Two such programs are LearnWorlds and Kajabi.

Counteless of people have created real courses with actual students, I want to share what I’ve learned about these two popular platforms through my own investigation.

Short on time and don’t want to continue reading?

That’s fine, here’s what you need to know at a high level:

• LearnWorlds excels at creating engaging, interactive learning experiences
• Kajabi dominates the all-in-one business building space

But there’s much more nuance to consider before you make your decision, so keep reading if you are ready to dig a little deeper!

What Makes LearnWorlds Different

LearnWorlds positions itself as the platform for serious educators who want to build something more than just basic courses.

When I first logged into LearnWorlds, I immediately noticed how much control they give you over the learning experience itself.

The platform’s biggest strength lies in its interactive video capabilities. You can embed quizzes directly into your videos, add clickable hotspots, and create note-taking areas where students can jot down thoughts without pausing the content.

During my testing, I found that student engagement increased noticeably when I used these features compared to standard video lessons.

Key LearnWorlds Features:

• Custom-branded online schools with your own domain
• Interactive video editor with embedded assessments
• Advanced quiz and certificate builders
• Student progress analytics and reporting
• Built-in community features for discussions

The customization options impressed me most. You’re not stuck with cookie-cutter templates. Instead, you can modify colors, layouts, fonts, and even the overall structure of your course pages. This matters if you’re building a brand and want everything to feel cohesive.

However, LearnWorlds comes with a learning curve. So, be aware that you’ll need to spend a little time to get used to everything.

The first time I tried to set up a complex course structure, it took me nearly twice as long as I expected. The platform gives you so many options that it can feel overwhelming initially.

Kajabi’s Business-First Approach

Kajabi takes a completely different approach.

Rather than focusing primarily on course creation, it’s built to help you run an entire online business. When I switched to testing Kajabi, I realized I was working with something closer to a complete business operating system.

The platform handles everything from course hosting to email marketing to sales funnels. What struck me during my evaluation was how seamlessly these features work together. When someone purchases a course through a Kajabi sales page, they’re automatically added to the appropriate email sequence and granted access to the member area without any manual intervention.

What Kajabi Does Well:

1. Website building with professional templates
2. Complete email marketing automation
3. Sales funnel creation and management
4. Membership site functionality
5. Integrated payment processing and analytics

“The beauty of Kajabi is that you can literally run your entire online business from one dashboard. No more juggling five different tools.” -Jason Webber

This consolidation comes at a cost, though. Kajabi starts at $149 per month, which puts it out of reach for many new course creators. The course creation tools, while functional, lack the depth and interactivity that LearnWorlds offers.

Head-to-Head Comparison

After using both platforms, here’s how I stack them up:

Feature	LearnWorlds	Kajabi	Winner
Course Interactivity	Excellent video tools, embedded quizzes	Basic video hosting	LearnWorlds
Design Flexibility	Full customization control	Template-based, limited options	LearnWorlds
Marketing Tools	Basic sales pages, coupons	Complete funnel builder, email automation	Kajabi
Ease of Use	Steep learning curve	Intuitive interface	Kajabi
All-in-One Capability	Course-focused with basic business tools	Complete business platform	Kajabi
Starting Price	$24/month	$149/month	LearnWorlds

So, the course creation experience differs dramatically between these platforms.

With LearnWorlds, I spent most of my time crafting the actual learning experience. I could create branching scenarios, add interactive elements, and build assessments that actually tested comprehension rather than just recall.

Kajabi’s course builder feels more utilitarian. You upload videos, add some text, maybe throw in a basic quiz, and you’re done. It works fine for straightforward information delivery, but it won’t create the kind of engaging experience that keeps students coming back.

Where Kajabi Shines

The marketing and business management tools in Kajabi are genuinely impressive.

I was able to create a complete sales funnel, including landing pages, checkout processes, and follow-up email sequences, all within the same platform. The automation capabilities mean that once you set things up properly, much of your business can run without constant manual intervention.

The email marketing system integrates perfectly with your courses and sales pages. When someone downloads a lead magnet, they’re automatically tagged and entered into the appropriate nurturing sequence. When they purchase a course, their access is granted immediately and they receive a customized welcome series.

LearnWorlds’ Edge

For pure educational effectiveness, LearnWorlds wins hands down.

The interactive video features alone make it worth considering if student engagement is your priority. I’ve seen completion rates improve by 30-40% when using interactive elements compared to passive video watching.

The analytics in LearnWorlds go deeper than Kajabi’s business metrics. You can see exactly where students are struggling, which lessons they’re rewatching, and how long they spend on different activities. This data helps you improve your courses in ways that generic business analytics can’t match.

Making Your Decision

Choose LearnWorlds if you’re primarily focused on creating exceptional learning experiences. It’s ideal for educators, trainers, and businesses where the quality of the educational content directly impacts your success.

The platform works best when you have the time to learn its more advanced features and you value having complete control over your course design.

Kajabi makes more sense if you’re building a broader online business that happens to include courses. If you need to manage email marketing, create sales funnels, build membership sites, and handle customer management all in one place, Kajabi’s higher price point becomes justified by the consolidation of tools.

Consider your priorities:

• Education-first approach → LearnWorlds
• Business growth and marketing → Kajabi
• Budget constraints → LearnWorlds (lower starting cost)
• Time constraints → Kajabi (faster setup)

The truth is, both platforms can help you succeed, but they’ll get you there in different ways. LearnWorlds will help you create better courses that students actually complete and recommend. Kajabi will help you build systems that scale your business and automate your marketing.