Social proof helps people feel confident about buying your course. It shows others have already trusted your course and found value in it. Understanding the Power of Social Proof When potential students consider buying your online course, they face a moment of uncertainty. Will this course deliver the results they want? Is it worth the…
I’ve watched countless coaches and course creators pour money into driving traffic to webinar registration pages that convert terribly. The problem isn’t their content or their marketing. The problem is that they build their webinar pages like regular landing pages instead of treating them like event promotions that need to create excitement and urgency. Most…
Choosing between membership management and course platforms can make or break your online education business. I’ve helped dozens of clients set up both membership sites and online courses, and I see the same confusion over and over again. People compare MemberSpace and Thinkific like they do the same thing, but they’re actually built for completely…
Creating a seminar business can be an excellent opportunity to share your expertise while building a profitable venture. With thoughtful planning and execution, you can develop events that deliver real value to attendees while establishing yourself as an authority in your field. This is all well and good, but you’re probably wondering how to get…
How much money can you really make by selling online courses? Many people wonder if teaching online can bring in good income. Creating and selling courses online has turned into a major source of income. In a report by Global Market Insights, the online learning market was valued at over $250 billion in 2020. Experts…
Creating a course outline is one of the first steps when building an online course. It helps you organize your thoughts and structure the lessons perfectly. When building an online course, creating a comprehensive outline is one of the most crucial early steps. A well-structured outline serves as the backbone of your course, providing clarity…
Video content creators are drowning in hours of footage with no easy way for audiences to find specific information. I’ve given advice to countless people running membership sites and online courses, and the same problem keeps coming up. People create amazing content, but then their audience can’t find what they need when they need it….
Landing page builders promise to turn visitors into customers, but choosing the wrong one can cost you conversions and waste your marketing budget. I’ve spent years helping businesses optimize their digital marketing, and I’ve seen companies struggle with platforms that didn’t match their needs or technical capabilities. Leadpages and Unbounce are both popular choices, but…
AI is completely changing how digital marketing works, and I’ve been helping marketing people understand this shift for the past three years. The tools and strategies that worked even two years ago are becoming outdated fast, and professionals who don’t adapt are getting left behind. Some AI courses are too technical for marketers, others are…
If you’re looking for alternatives to LearnWorlds for creating online courses, you’ve probably hit some limitations or pricing issues that made you start shopping around. I’ve been helping course creators choose the right platforms for years, and I see the same problems over and over again. People pick platforms based on marketing promises instead of…