Can Testimonials Really Boost Your Course Sales? Here’s How to Make It Happen

Use testimonials directly on your course page to build trust and show results. Place them near the buy button or sign-up section so they are easy to see. Make sure they highlight real benefits your course offers.

Focus on short and clear testimonials that explain how the course helped others. Avoid long stories—stick to specific outcomes like skills learned or problems solved. This makes the testimonials more believable and relatable.

Here’s how you can do it properly

Collect Testimonials From Past Students

Start by asking your past students to share their experiences. You can send a short email or message asking about what they liked most. Keep your request simple and clear. Focus on asking about specific results they achieved or skills they learned.

Use a short form with 2-3 questions.
Ask for specific results, like career improvements or personal growth.
Request permission to share their words publicly.

Once you receive testimonials, organize them so you can use them easily later.

Select Testimonials That Match Your Audience

Pick testimonials that will speak to the people you want to reach. For example, if your course is for beginners, use testimonials from students who started with no prior knowledge. If your course targets professionals, include feedback showing advanced results.

How to choose the right testimonials

Focus on clear examples of success.
Avoid vague comments.
Use words that match the tone and style of your course.

This step makes your testimonials feel more personal and relatable to new students.

Use Testimonials on Your Sales Page

Place your testimonials where people can see them quickly. Your sales page is a good place for this. Add them near sections that explain the course benefits or pricing.

Best locations for testimonials

Under the course description.
Next to pricing details.
Near your “Enroll Now” button.

Highlight important parts of the testimonials to make them stand out, like specific results or strong praise.

Include Photos and Names

Adding a name and photo to each testimonial makes it feel more genuine. If your students are comfortable, you can even include their job title or location.

Why photos and names work

Photos create trust by showing a real person who shared the feedback.
Names make the testimonial feel personal.

Avoid using generic or fake names and photos, as they can hurt your credibility.

Share Video Testimonials

Video testimonials feel more real because people can see and hear the person talking about your course. Ask your students to record a short video explaining what they learned and how it helped them.

Tips for creating video testimonials

Keep the video short, around 1-2 minutes.
Ask students to share specific outcomes.
Make sure the audio and video quality is clear.

Place these videos on your course page, social media, or email campaigns to build trust.

Add Testimonials to Emails

Include a strong testimonial in your email campaigns. When promoting your course, a positive review can encourage people to take action. Use it in the email body or as a quote near the call-to-action.

How to use testimonials in emails

Add a short, impactful quote.
Place it near a button to join your course.
Highlight measurable results or benefits.

Emails with real success stories feel more persuasive and personal.

Highlight Testimonials on Social Media

Use social media to share your testimonials with a wider audience. Create posts that focus on one testimonial at a time. Use images or videos to make the post more attractive.

Ideas for social media posts

Share a quote with a student’s photo.
Post short clips from video testimonials.
Create a graphic with highlights of multiple testimonials.

Social media posts can bring more people to your course page and build excitement about your offering.

Group Testimonials by Topics

Organize testimonials based on different parts of your course. For example, create sections for skill improvement, personal growth, or career impact. Grouping testimonials makes it easier for people to find stories that match their goals.

Benefits of grouping testimonials

Shows the variety of results your course delivers.
Helps people relate to specific outcomes.

Use headings or labels to divide your testimonials into clear sections.

Use Testimonials in Ads

Include testimonials in your paid ads. Positive reviews catch attention and give people a reason to trust your course. Pair testimonials with an image or video that matches the ad.

Where to use testimonials in ads

Facebook or Instagram ads.
Google display ads.
YouTube video ads.

Make sure the testimonial focuses on results, not just general praise.

Refresh Testimonials Regularly

As your course grows, collect new testimonials and replace older ones. Fresh feedback shows that your course continues to provide value. It also keeps your page and promotions up to date.

How to keep testimonials fresh

Reach out to new students every few months.
Ask about recent results or achievements.
Update your sales page with the best ones.

Rotating testimonials keeps your content interesting and builds trust over time.

Combine Testimonials With Data

If possible, pair testimonials with numbers to make them more impactful. For example, mention how many people have completed your course or share the average results achieved by students.

Examples of combining testimonials with data

“I got a 30% salary increase after finishing the course!”
“Over 5,000 students have joined this course with great results.”

Adding measurable results makes your testimonials feel more credible and powerful.

By following these steps, you can use testimonials to make your course look trustworthy and valuable. Each step helps you connect with your audience and encourages more people to join